There are now more than 3 billion using social networks across the globe. Sherpa Marketing* found that more people follow brands on social media than celebrities.
As a business, if you’re not taking advantage of social media you are missing out. It’s fast, inexpensive and an effective way to potentially reach half the world’s population!
Social Media Management is a necessary part of any business strategy. It enables meaningful connections with your customers. With trends and technology constantly changing, bringing those on board with the skills and experience are key to exercising effective social media engagement and management.
How Social Media Management Works?
It works by engaging users, driving quality leads and boosting your online reputation.
Often, businesses can neglect the importance of having an active presence online. Without engagement, users are likely to become disinterested by the business and move on to your more engaging competitor.
Good Management is a powerful and effective marketing tool. Let’s investigate some of the benefits…
Benefits of Social Media Management :
Experts Save You Time
Social media is always changing. From management tools, optimisation strategies and platform changes. Staying ahead of these changes is critical to making sure your company is taking advantage of all opportunities for your brand and maintain a professional appearance.
It Saves Money
Hiring a social media management company is cost-effective. Monitoring, responding to, and updating social presences as well as researching and finding opportunities is a full-time position. The costs of recruitment, training, salary and other benefits for that person mounts up. You end up with is a single-player whereas by bringing a company in that specializes in social media management, you’ll get the benefits of the entire teams’ efforts.
Building Brand Recognition
Your brand is your unique difference in the mass of competitors. How do you want to be presented to the world? What can only you offer? You need to know your ideal platforms for your brand and your brands’ consumers. Then, regularly posting, creating relevant consistent material, ensuring visuals align across all platforms, and developing your ‘voice’. In turn, your personality emerges and connects and engages with your audience.
The content created and adapted for social media is a vital part of marketing. Whether it be enticing pictures and video for FB, writing snappy posts for twitter engagement or interesting articles for discussion on LinkedIn. When you pay for a professional to manage and make content, you are paying for their graphics and editing software, efficient social media management platforms, creativity, and excellent grammar skills.
The average daily social media usage of internet users worldwide amounted to 136 minutes per day* – a lot of time on social networks, the ideal medium for driving traffic to your website and gaining referrals. Social media is extremely quantifiable, with analytics, managers can measure ROI.
Engagement, Relationship building
Social Media was about getting the numbers… likes, followers, connections. While having big numbers can be powerful, there needs to be meaning to those connections. ROI increases with establishing authentic relationships across your social media platforms. For example, you could pay for 100’s of followers, but if they are not relevant to your industry you won’t get any return. Social media managers have marketing techniques to build meaningful connections. #hashtags, asking the right questions, connecting with key players and replying to all comments and mentions are a few of the techniques they will use.
How it affects your business.
Social Media Management brings expertise, dedication, an outside the box perspective, cost-effectiveness and experience. Higher interest, engagement, credibility and this improved relationship lead to higher sales.